A clearer identity
We refined the typography, product story and messaging so the brand presented the same clear promise across the store. Verified components and sourcing support became easier to find.
Live on Makeships Commerce
Picmychip: a store built around how its buyers order.
Engineers and procurement teams start with a list of parts. We rebuilt Picmychip around that workflow, bringing branding, BOM sourcing, checkout and support into one store.
- Customer
- Picmychip
- Industry
- Electronics components · India
- Buyers
- Engineers, makers and B2B sourcing teams
- What we built
- Branding, storefront and BOM sourcing
- Platform
- Makeships Commerce
The challenge
Make the buying experience match the quality of the parts.
Picmychip already had a catalogue of spec-verified electronics components. The original case study described more than 200 parts, with engineers and sourcing teams relying on accurate specifications for their builds. But slow browsing and an unclear product story made the store harder to use than it needed to be.
The redesign needed to make the business’s strengths visible: verified parts, available stock and sourcing at scale. For a buyer working from a bill of materials, checking every component individually added work before an order could even begin.
The centerpiece · Instant Sourcing Hub
Bring the whole bill of materials.
The sourcing hub turns a BOM upload into a line-by-line view of stock and pricing. We built the catalogue structure, matching logic and checkout around that journey, giving repeat B2B buyers a direct route from their parts list to an order.
- 01
Upload the BOM
Start with the bill of materials the buyer already uses for their build.
- 02
Match each line
The Instant Sourcing Hub matches components against live stock and pricing.
- 03
Resolve and order
Review the matches, ask about anything unclear and continue to checkout.
The rebuild
Every part of the store supports the next step.
Browsing through to delivery
The rebuild covered the catalogue, category pages, checkout and order tracking. Faster, clearer browsing helped buyers move from finding a component to placing an order.
Support at the point of a question
Live chat gave buyers a way to ask about a part, quantity or quote while sourcing or checking out, without leaving the page to start an email thread.
Useful content beyond the catalogue
A Guides & Tutorials hub and structured category pages gave buyers more context and created additional entry points from search. Customer reviews added trust where buyers were making decisions.
Reported results
A wider audience. More activity around buying.
The original case study reported the following snapshot for its most recently measured week. Key events included BOM uploads, checkout starts and other tracked conversions.
- Active users
- 516
- +1,223% week over week
- New users
- 512
- In the reported week
- Key events
- 56
- Including BOM uploads and checkout starts
- Weekly / monthly active
- 91.7%
- Reported activity ratio
Source: Humlens case study, published 2 September 2026. The article does not specify the reporting week’s dates. These are the published figures, not live analytics.
| Country | Active users |
|---|---|
| India | 339 |
| Singapore | 58 |
| United States | 43 |
| United Arab Emirates | 13 |
| Brazil | 8 |
| Argentina | 6 |
| China | 6 |
| Channel | Sessions |
|---|---|
| Direct | 366 |
| Display | 167 |
| Organic Search | 125 |
| Cross-network | 35 |
| Referral | 16 |
| Paid Search | 9 |
| Organic Social | 3 |
Built on Makeships Commerce
A store shaped around the customer’s work.
Picmychip brings component discovery, BOM matching, support and ordering into one experience. It shows how a store on Makeships Commerce can serve a specific buying workflow, with a transactional core for checkout, payments and orders.
Explore Makeships Commerce →What does your buyer’s next order look like?
Let’s build the store around it. Talk to us about your catalogue, customers and the way they buy.